Let's take my brother's example again, if he searched for 'ruby' and got results about rails and ruby.rb first before the gemstone because they are more popular than ruby the gemstone, my brother would just be confused and may even waste time clicking on the rails link first. Also, most people don't know or care enough about changing options so they'd just keep the worst experience by default.

Why would they offer a worst experience by default? It doesn't make sense. I don't think it should be made opt-in as I think Google (and any product) should make the best option opted-in by default, and personalized results is the best option as it offers the best experience for regular users. It's getting old and people love personalized results. It's been more than a year now since you're writing anti-google and anti-personalized results articles. You can't deny you're kind of aware of that, aren't you? I think insinuating Google care more about Obama than Romney is bordering on FUD, like all of your anti 'bubble' articles are always bordering on FUD or at least intend to scare people a bit. I'm not offended, I'm just getting some kind of fatigue reading your anti-google posts.

Gabriel weinberg politics